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Shop 2 Give: Hashtag “Add Dreams to Cart” Campaign

FACT: 2.8 Million FILIPINO Children are out of school every year.

ANOTHER FACT: In your own little way, you can do something about it!

In the latest development that has taken the online world by storm, your favorite brands’ logos and names were replaced with hand-drawn art and children’s names overnight. From Closeup to Chloe, Dove to Dianne and  Axe to Axel, to name a few, the country’s most loved brands just had a complete make-over online for a good cause. 

With over 2.8 million Filipino children currently out-of-school translating to over 2.8 million dreams on hold, Unilever Philippines and Lazada have come together once again to support UNICEF’s Quality Education program by creating Shop2Give Year 2, #AddDreamsToCart. This collaborativeeffort elevates the online  shopping experience by giving shoppers the chance to help send out-of-school children in the Philippines back to school.


Given the success of last year’s Shop2Give campaign, which has expanded across multiple Southeast Asian countries, Unilever and Lazada once again aim to invite millions of Filipinos to extend a helping hand with as simple as a click of a button. As you shop for your favorite Unilever products during this Super Brand Day on the Lazada platform, part of the proceeds from the sale will be donated to UNICEF. And although the online shopping event will be held on August 20 with an accompanying Facebook Live event, you can begin filling your cart with your Unilever staples as early as August 16.

For 24 whole hours, Unilever will also give Lazada a fun and adorable makeover, transforming the interface of this online shopping giant into what looks like a kid’s art gallery. All participating Unilever product photos will be replaced by hand-drawn renditions of the product while product names will be changed to children’s names.

As an added treat, shoppers can cop the following deals:

-Up to 80% off on Unilever products with a collectible voucher

-A free Shop2Give tote bag for the first 1,000 shoppers

-All day flash sale of up to 70% off

-All day free shipping with a minimum purchase of Php 300.00

-Lazada vouchers with up to 30% discount beginning August 17

With your help and your generosity, this program could benefit over 800,000 children over the course of several years by taking them a step closer to their dreams.

#ShopToGive and #AddDreamstoCart by joining Unilever, Lazada, and UNICEF on August 20th.

**Content credits: Lifestyle article + Press Release for Shop 2 Give Campaign. SPARK IT PH.

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